Intro to Product Development Way (PDW)

What it is:

A video to introduce and build hype for a new internal Marketing learning programme our L&D team were launching.

Target audience:

All colleagues in our Marketing function.

Purpose of the video:

This short video was designed as a way of building hype and to get people excited about a new blended learning programme our L&D function were launching, called Product Development Way. It was uploaded to our LMS platform, but also sent out in emails directly to the cohort.

It ends with a 'Coming soon' message as further details were sent out with workshop times and dates nearer to the time.

My responsibilities:

• Instructional design, working with our L&D partners to build the video storyboard

• Graphic design

• Animation production in After Effects and Premiere Pro

Tools used:

• Adobe After Effects

• Adobe Premiere Pro

• Adobe Illustrator