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What it is:
An interactive product builder in the style of an app.
During a blended workshop, small groups of 3 or 4 were to read the in-app brief, check and understand the requirements and build the best product they could, while balancing costs and the quality of various components.
Once the product is built for the first time, tailored feedback is provided and the learners then have an opportunity to revise the components.
Target audience:
300+ individuals from our global marketing function, all with varying experience and levels.
Problems it solved:
This “app” was produced to be a reflection of real-world challenges our marketing and product manufacturing teams face on a regular basis.
Our teams have to balance what our customers demand and expect, versus costs to manufacture at a given price point.
This app was designed to give legitimate feedback that could be used for real products.
My responsibilities:
Instructional design and close collaboration with our marketing SME to understand requirements
Prototyping and revising
Graphic design
Development of the app
Tools used:
Articulate Storyline 360
Adobe Illustrator
Google Sites
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