Product Development Way (PDW) Finale

What it is:

A video to summarise how important our history and heritage is at WBA, and how it's important to our customers. It highlights some  key achievements of the organisation since setting up our internal WBA function called "Global Brands".

 The video was played on loop to the cohort of the PDW programme as they entered the workshop room for the final time.

Target audience:

All colleagues in our Marketing function.

Purpose of the video:

It was an engaging way of wrapping up the blended PDW workshop, summarising some key wins of the business and highlighting how important each role is in our Marketing function.

My responsibilities:

• Instructional design, working with our L&D partners to build the video storyboard

• Graphic design

• Animation production in After Effects and Premiere Pro

Tools used:

• Adobe After Effects

• Adobe Premiere Pro

• Adobe Illustrator