PDW - Overview of Fragrance

What it is:

This video was part of our blended Product Development Way programme at WBA.

We interviewed our external fragrance partner and asked them to explain how fragrances actually work, the types of notes available and how fragrances influence our customer's buying decisions.

Target audience:

All colleagues in our Marketing function.

Purpose of the video:

It was designed to explain how influential fragrances are to a customer's purchasing decision.

Some people in our Marketing teams may not have been familiar with the different notes and types of fragrances available, so the video was designed to explain the basics of fragrance in simple, easy to understand terms which they can then apply in their day to day role.

My responsibilities:

• Instructional design, working with our L&D partners to build the video storyboard

• Graphic design

• Animation production in After Effects and Premiere Pro

Tools used:

• Adobe After Effects

• Adobe Premiere Pro

• Adobe Illustrator